Radio broadcasting is the transmission of audio content through radio waves to reach a wide audience. It involves the use of radio transmitters and receivers, where the transmitter converts sound, usually in the form of music, speech, or other audio programming, into radio signals that are then broadcasted over specific frequencies. These signals can be received by radios and other devices equipped with tuners that can capture and decode the transmissions, allowing listeners to access the content. Radio broadcasting can be conducted using various formats, including AM (Amplitude Modulation) and FM (Frequency Modulation), and covers a range of programming types such as news, talk shows, music, and advertisements. It serves as a medium for information dissemination, entertainment, and cultural promotion, and can operate on local, national, or international scales.
FM802 and FM COCOLO are pioneering a dual music strategy in Osaka, targeting different age groups—FM802 for 16-to-34-year-olds and FM COCOLO for those over 40. The stations jointly command a…